Digital Marketing Executive

Position: Digital Marketing Expert

Experience Required: 3–5 years

Location: Electronic City Pahse2, Bangalore

Employment Type: Full-time

About the Role

We are seeking an experienced Digital Marketing Expert to lead and execute our B2B digital marketing strategies. The ideal candidate should have solid experience in managing multi-channel digital campaigns, generating qualified B2B leads, and strengthening brand visibility across online platforms. This role requires a mix of analytical skills, creativity, and hands-on execution.

Key Responsibilities

• Develop and implement comprehensive B2B digital marketing strategies aligned with business goals.
• Plan, execute, and optimize campaigns across LinkedIn, Google Ads, Email Marketing, WhatsApp Marketing, and other digital channels.
• Manage and scale B2B lead generation campaigns to improve lead quality and conversion rates.
• Drive SEO initiatives including keyword research, on-page optimization, and improving organic rankings.
• Create and manage content strategies for social media, blogs, landing pages, and marketing materials.
• Track campaign performance, analyze metrics, and generate regular reports with actionable insights.
• Oversee and collaborate with content, design, and sales teams to ensure consistent messaging and campaign alignment.
• Stay updated with B2B market trends, digital tools, and best practices.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of proven experience as a Digital Marketing Specialist/Manager, specifically in B2B marketing.
• Expertise in LinkedIn marketing, Google Ads, email automation tools, and lead generation strategies.
• Strong understanding of SEO, SEM, and performance marketing.
• Hands-on experience with tools like Google Analytics, Search Console, CRM platforms, and social media management tools.
• Ability to create marketing funnels and nurture prospects through multi-channel campaigns.
• Excellent communication, analytical thinking, and project management skills.
• Creative mindset with the ability to bring new ideas and improvements.

Preferred Skills (Good to Have)

• Experience in marketing automation platforms (HubSpot, Zoho, Mailchimp).
• Knowledge of basic design tools (Canva, Adobe Creative Suite).
• Ability to work with landing page builders and A/B testing tools.
• Basic video editing or content creation experience.

Why Join Us?

• Opportunity to lead impactful digital initiatives in the B2B space.
• Collaborative work environment with room for innovation.
• Professional growth, training, and a chance to work on result-oriented marketing strategies.
• Competitive salary and performance-based incentives.