Digital Marketing Executive

Paid Ads & Performance MarketingPlan, execute, and optimize Google Ads (Search, Display, Performance Max)

• Manage Meta Ads (Facebook & Instagram)
• Optimize campaigns for lead generation & bookings
• Improve CTR, reduce CPL, and increase ROAS
• Perform keyword research (especially Bangalore cab-related searches)

SEO & Website OptimizationWork on on-page SEO

• Improve local SEO (Google Business Profile optimization)
• Increase organic traffic for:
• Airport taxi Bangalore
• Bangalore to outstation cab
• Local taxi Bangalore
• Monitor rankings via Search Console & Analytics

Tracking & AnalyticsSetup and manage:

• Google Tag Manager
• Google Analytics 4
• Conversion tracking (calls, form fills, WhatsApp clicks)
• Track leads, cost per booking, and campaign ROI
• Weekly performance reports with insights

Lead Generation & Conversion OptimizationImprove landing pages for higher conversions

• A/B testing ads and creatives
• Optimize call-to-booking funnel
• Work closely with CRM team to measure real booking conversions

Social Media & BrandingPlan monthly content calendar

• Run targeted local campaigns
• Increase brand visibility in Bangalore