Digital Marketing Executive

Role Overview :

We are looking for a performance-driven Digital Marketing Executive to manage end-to-end digital marketing and e-commerce operations. This role includes handling paid campaigns, optimizing product listings, and managing Shopify, Amazon, and Flipkart stores to drive sales and growth.

Key Responsibilities :

• Plan, execute, and optimize digital marketing campaigns on Meta Ads (Facebook & Instagram) and Google Ads
• Monitor and improve key performance metrics such as CTR, CPC, CPA, and ROAS
• Manage audience targeting, retargeting campaigns, and funnel optimization
• Manage and maintain the Shopify store including product uploads, collections, and pages
• Create and optimize product listings on Shopify (titles, descriptions, images, SEO)
• Handle pricing, inventory updates, product variants, and catalog organization
• Optimize website performance for conversions, user experience, and mobile responsiveness
• Manage Shopify apps, integrations, landing pages, and promotional campaigns (offers/discounts)
• Create and manage product listings on Amazon and Flipkart
• Optimize listings with SEO-friendly titles, bullet points, descriptions, and backend keywords
• Manage cataloging, variations, and inventory updates across marketplaces
• Handle Amazon A+ Content and Brand Store (if applicable)
• Run and optimize Amazon Ads (Sponsored Products, Sponsored Brands) and Flipkart Ads
• Monitor and improve ACOS, ROAS, and conversion rates
• Perform keyword research and competitor analysis for marketplaces
• Conduct keyword research for website and marketplace SEO
• Optimize content for better search rankings and visibility
• Track performance using Google Analytics, Meta Ads Manager, and marketplace dashboards
• Prepare weekly and monthly reports with actionable insights
• Analyze data to identify growth opportunities and improve performance
• Coordinate with design and content teams for creatives and marketing materials
• Stay updated with latest digital marketing trends, tools, and e-commerce best practices