Digital Marketing Executive

We are seeking a results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, google ad words, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and lead generation.

• Plan and execute all digital marketing activities, including SEO/SEM, email marketing, social media, content marketing, and display advertising campaigns.
• Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and create engaging content aligned with our brand voice.
• Optimize website content for search engines and user experience (on-page and off-page SEO).
• Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
• Identify trends and insights, and optimize performance based on analytics.
• Collaborate with internal teams (design, sales, content) to create high-performing campaigns.
• Manage and grow paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Prepare regular performance reports and suggest actionable insights for improvement.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Expertise on Coral Draw, Photoshop, Adobe Premier Pro, Canva etc.
• 2+ years of experience in digital marketing or a similar role.
• Strong knowledge of digital marketing tools and platforms.
• Experience in running and analyzing campaigns on Google Ads, Facebook Ads, etc.
• Proficiency in SEO, SEM, email marketing, social media management, and content strategy.
• Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, or HubSpot.
• Creative thinking with attention to detail and a data-driven mindset.
• Excellent communication and project management skills.