Digital Marketing Manager

Aggregator & Omnichannel Business Manager

Manage and optimize our restaurant brands’ performance across food delivery platforms and dine-in operations in Bangalore to maximize visibility, customer experience, and overall revenue.

Key Responsibilities:

Aggregator & Delivery Management

∙ Own relationships with Swiggy, Zomato, and other delivery partners; serve as primary point of contact

∙ Monitor daily performance metrics: order volume, ratings, delivery times, commissions, search rankings, and conversion rates

∙ Optimize menu positioning, pricing, food photography, and item descriptions for maximum visibility

∙ Manage platform-specific promotions, Pro/Gold partnerships, ads, and sponsored listings to drive incremental orders

∙ Negotiate commercial terms including commission rates, marketing support, and premium placements

∙ Resolve operational issues: order cancellations, packaging complaints, delivery delays, and customer refunds

∙ Track hyperlocal competition and adjust strategy based on locality-specific trends across Bangalore neighborhoods

Dine-In Business Management

∙ Monitor footfall, table turnover, average order value, peak hour performance, and customer ratings

∙ Drive walk-ins through Google My Business optimization, Zomato/Dineout reservations, and local area marketing

∙ Manage dine-in reviews and ratings across Google, Zomato, Facebook, and actively respond to feedback

∙ Work with outlet teams to improve service quality, ambiance, and overall customer experience

∙ Optimize table reservation systems and waitlist management during weekends/peak hours

Cross-Channel Strategy

∙ Balance delivery vs dine-in cannibalization and develop channel-specific menu/pricing strategies

∙ Analyze P&L for both channels and identify cost optimization opportunities (delivery commissions, discounting, etc.)

∙ Create integrated campaigns for festivals, events, and seasons relevant to Bangalore market

∙ Generate weekly/monthly business reviews with insights on trends, competition, and action plans

Requirements:

∙ 3-5 years experience in restaurant aggregator management, cloud kitchen operations, or QSR/casual dining brands

∙ Strong understanding of Swiggy/Zomato platform mechanics, algorithms, and best practices

∙ Data-driven mindset with proficiency in Excel, Google Sheets, and aggregator dashboards

∙ Experience working in Bangalore F&B market with knowledge of locality dynamics (Indiranagar, Koramangala, HSR, Whitefield, etc.)

∙ Excellent negotiation skills and ability to build relationships with platform account managers

∙ Hands-on operator who can coordinate across kitchen, delivery, and service teams

∙ Comfortable working in fast-paced startup/growth-stage restaurant environment