Digital Marketing Manager

Digital Marketing Executive – Real Estate Industry

Profile Summary

Results-driven Digital Marketing Professional with experience in the real estate sector, specializing in lead generation, campaign management, and brand visibility. Skilled in managing digital platforms including SEO, social media, Google Ads, and property portals to drive qualified leads and improve project sales. Proven ability to create targeted marketing strategies for residential and commercial properties while optimizing campaign performance through data-driven insights.

Key Responsibilities

1. Lead Generation Campaigns

Plan and manage lead generation campaigns for real estate projects.

Run targeted ads on platforms like Google Ads, Facebook, and Instagram.

Generate qualified buyer and investor leads.

2. Property Portal Management

Manage listings and promotions on real estate portals like

99acres, Magicbricks, and Housing.com.

Optimize property listings with SEO-friendly descriptions and images.

3. Social Media Marketing

Create content strategies for property launches, offers, and virtual tours.

Manage daily posts, ad creatives, reels, and promotional campaigns.

4. SEO & Website Optimization

Improve organic traffic through keyword research and on-page SEO.

Monitor website performance using Google Analytics and Google Search Console.

5. Campaign Analytics & Reporting

Track cost per lead (CPL), ROI, and conversion rates.

Prepare weekly and monthly performance reports.

6. Email & WhatsApp Marketing

Run email campaigns and nurture leads.

Manage automated follow-ups through CRM systems.

Key Skills

Real Estate Lead Generation

Paid Advertising (Google & Meta Ads)

Social Media Marketing

SEO & SEM

Property Portal Marketing

Campaign Analytics

Landing Page Optimization

CRM & Lead Management

Tools & Platforms

Google Ads

Google Analytics

Facebook & Instagram Ads

Google Search Console

99acres / Magicbricks / Housing.com