Digital Marketing Manager

About Zylu

Zylu is a fast-growing SaaS startup helping salons digitize their bookings, grow their business, and engage customers more effectively. With a presence in India and increasing traction in the UAE, Saudi Arabia, and Southeast Asia, we were on a mission to become the #1 growth platform for salons worldwide.

We're now hiring a hands-on, performance-driven marketing manager to lead demand generation and brand growth from our Bangalore office.

Here's what you actually do:

• ⁠Control growth and demand generation from start to finish to generate consistent and high-quality leads as well as revenue by managing all aspects of the funnel from the first time people see your product to when the sale closes.
• Build and lead your digital marketing team by hiring, coaching, and leading executives and specialists; establishing well-defined KPIs; holding people accountable for results; and retaining your best people.
• Design and develop scalable performance marketing for Google, Meta, WhatsApp, email, content creation, landing pages, and other channels, while maintaining strict cost-per-lead control and achieving a minimum of 5X return on advertising spend (ROAS).
• Oversee all aspects of marketing budgets, tools, and agency relationships to maximise return on marketing investment and the profitability of marketing expenditures, and make data-driven decisions regarding platforms used and vendors.
• Create an environment that promotes experimentation and fast action; that runs structured creative tests, offers tests, targeting tests, funnel testing, and channel testing weekly and rapidly reallocates budgets to the best performing investments.
• Bring significant value to founders and sales executives through strategic direction, dynamic messaging, and go-to-market execution strategies for new features, products, market entries, and international expansion plans.
• ⁠Create and define the standard for measuring and reporting on results by creating and managing dashboards, conducting daily reviews with your marketing team members to develop insights at least once a week, and reporting results to executive staff on lead quality, pipeline health, and growth of revenue.
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What we offer

• Competitive salary, commission, and equity
• Opportunity to join a fast-growing startup at an early stage
• Generous stock option plan
• Work with a top-notch team
• Learn and practice the industry's best methodologies
• Direct ownership of marketing results and experiments
• Be part of impacting small businesses with their growth journey
• Clear roles and responsibilities
• Clearly defined career growth path

Qualifications

• Bachelor's degree
• Have 6+ years of hands-on digital marketing experience (SaaS or B2B preferred)
• Have directly managed Meta and Google Ads with measurable success
• Are comfortable working in a fast-paced, outcome-first startup environment
• Can work independently without an agency and troubleshoot ad performance
• Understand B2B funnels, landing page optimization, and CRM tools
• Bonus: Experience marketing to SMBs, or in international markets like the UAE, Saudi Arabia, SEA
• Fluent in English
• Excellent analytical skills with a data-driven mindset

Growth Path

This role is designed to evolve into Head of Marketing as we scale across regions.

Youll also have the freedom to build and lead a performance marketing team over time.

Hiring process

• Screening exercise for a selected candidate
• Live exercise
• You will be evaluated on the required skills and qualifications

Sounds like you? Apply now!

We are seeking a few exceptional individuals to join our team and help us make a positive impact on the world. If you are passionate about marketing and helping businesses grow, we want to hear

from you! Apply now, and let's build something amazing together.