Digital Marketing Manager

Prime Role: Digital Marketing with special focus as a Social Media Manager (LinkedIn & Twitter Specialist)

Location: Manyata Tech Park, Bengaluru

Work Mode: On-site, 5 days/week

Industry: Educational Research | B2B | Global Clients

Experience Level: 2 - 6 years preferred

About Us

We’re a fast-growing research and consulting agency revolutionizing the way educational research is conducted, shared, and applied across the globe. Our clients include universities, think tanks, and education-focused enterprises operating in B2B models. We’re building a brand that’s bold, credible, and deeply insightful - and we need a social media expert to help us tell our story.

Role Overview

We’re looking for a strategic and creative Social Media Manager to lead our presence on LinkedIn and Twitter. This role is exclusive to these platforms and demands a deep understanding of B2B engagement, thought leadership positioning, and global academic audiences.

Key Responsibilities

• Develop and execute platform-specific content strategies for LinkedIn and Twitter
• Create compelling posts, threads, and visuals that reflect our brand voice and research-driven ethos
• Grow and engage a global B2B audience including researchers, educators, and institutional stakeholders
• Monitor trends, hashtags, and conversations relevant to education, research, and innovation
• Collaborate with internal teams (research, marketing, design) to amplify campaigns and insights
• Track performance metrics and optimize content based on analytics
• Manage posting schedules, community interactions, and platform updates

Requirements

• Proven experience managing LinkedIn and Twitter for B2B brands (preferably in education, research, or tech)
• Strong writing skills with a knack for simplifying complex ideas
• Familiarity with analytics tools (LinkedIn Insights, Twitter Analytics, etc.)
• Ability to work independently and collaboratively in a fast-paced startup environment
• Passion for education, research, and global impact
• Bachelor's degree in Communications, Marketing, Journalism, or related field

Bonus Points

Understanding of SEO, hashtags, and platform algorithms