Digital Marketing Manager

Key Responsibilities 

1. Digital & Social Media Management 

∙ Own social media strategy and execution for: 

o Plastics For Change brand channels 

o Leadership / founder profiles (LinkedIn-focused) 

∙ Define content pillars, tone of voice, and platform strategies 

∙ Translate leadership insights, field stories, certifications, and partnerships into  compelling digital narratives 

∙ Manage content calendars, publishing, community engagement, and analytics ∙ Ensure sensitivity, authenticity, and credibility in all storytelling 

2. Public Relations & Media Management  

∙ Drive in-house PR strategy and execution 

∙ Build and manage relationships with journalists, editors, and publications ∙ Draft and pitch press releases, opinion pieces, and impact stories ∙ Secure earned media across sustainability, CSR, business, and packaging domains ∙ Coordinate interviews and thought leadership placements for leadership ∙ Track and report PR outcomes and media impact 

3. Influencer & Thought-Leader Partnerships  

∙ Identify, onboard, and manage influencers and industry voices aligned with  sustainability and impact 

∙ Design influencer campaigns with clear objectives and ethical guidelines ∙ Manage briefs, timelines, approvals, and performance tracking 

∙ Build long-term influencer partnerships rather than one-off activations

4. Campaign & Growth Marketing 

∙ Plan and execute integrated digital campaigns for webinars, certifications, raw  material offerings, and partnerships 

∙ Coordinate newsletter campaigns 

∙ Track leads, engagement, and campaign performance 

∙ Support sales teams with targeted digital lead generation initiatives 5. Event, Webinar & Brand Visibility 

∙ Lead digital amplification for exhibitions, trade shows, and industry events ∙ Manage webinar promotions, registrations, and post-event follow-ups ∙ Coordinate content capture and PR visibility around events 

6. Brand Governance & Vendor Management 

∙ Own brand voice, digital guidelines, and storytelling standards 

∙ Manage designers, videographers, freelancers, and agencies 

∙ Review and approve all digital and PR assets 

∙ Ensure brand consistency across platforms and partners 

Qualifications & Experience 

∙ Bachelor’s degree in marketing, Communications, PR, or related fields 

∙ 4–6 years of hands-on experience in digital marketing, social media, PR, or brand  roles 

∙ Demonstrated experience managing both strategy and execution ∙ Strong writing, editing, and storytelling skills 

∙ Exposure to sustainability or purpose-led brands is a strong advantage