Digital Marketing Specialist

About the Role

We’re looking for a performance-focused Digital Marketing Executive who can manage, optimize, and scale paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads. The ideal candidate is analytical, creative, and proactive in improving ROI through data-driven experimentation.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns on Google, Facebook, and other digital platforms.

• Conduct keyword research, ad copywriting, and audience targeting.

• Perform ongoing A/B testing of ads, landing pages, and creatives to improve CTR and conversion rates.

• Track and measure campaign performance using Google Analytics, Meta Ads Manager, and UTM tracking.

• Generate performance reports and actionable insights for management.

• Create engaging ad creatives.

• Manage campaign budgets and bidding strategies to maximize ROI.

• Stay up-to-date on the latest digital marketing trends, algorithm updates, and tools.

• Support in setting up remarketing, lookalike, and custom audience targeting strategies.

• Assist in lead generation campaigns, funnel optimization, and retargeting efforts.

Required Skills & Qualifications

• 1–2 years of hands-on experience in Google Ads or Meta Ads (freshers with strong knowledge can apply).

• Strong understanding of performance marketing principles and analytics tools.

• Familiarity with Google Tag Manager, Google Analytics, and Meta Pixel is a plus.

• Ability to analyze data, interpret trends, and apply insights for campaign optimization.

• Good communication skills and attention to detail.

Preferred Skills

• Certifications in Google Ads, Meta Blueprint, or HubSpot Inbound Marketing.

• Experience using tools like SEMrush, Ahrefs, or Canva.

• Basic knowledge of email marketing or marketing automation is a bonus.