Digital Marketing Specialist

Role Overview:

We are seeking a high-energy, creative, and strategic 

This is a hybrid role where you will be the "guardian of the brand" and the "engine of execution." You will move seamlessly between designing high-conversion graphics and editing viral-style videos to architecting long-term brand campaigns and managing influencer ecosystems.

Key

Responsibilities 

1.    Brand Strategy & Campaign Management

• Campaign Orchestration: Plan and execute 360-degree digital marketing campaigns for product launches and seasonal sales across all digital touchpoints.
• Content Pillars & Calendars: Develop and manage a strategic content calendar that balances brand storytelling, educational content, and hard-selling promotions.
• Brand Voice & Guidelines: Act as the primary gatekeeper for the brand’s visual and verbal identity, ensuring every Email, WhatsApp message, and post is "on-brand."

2. Retention & Direct Marketing

• Email Marketing: Design, write, and deploy weekly newsletters and automated flows (Welcome series, Abandoned Cart) to drive repeat purchases.
• WhatsApp Marketing: Execute broadcast campaigns and manage customer interaction via WhatsApp Business tools to improve conversion rates.
• Performance Tracking: Analyze open rates, CTRs, and conversion data to refine messaging and creative strategy.

3. Creative Execution (The Content Engine)

• Video Editing: Produce, edit, and optimize high-engagement Reels, Facebook, and YouTube Shorts.
• Graphic Design: Create visually stunning assets for social media, website banners, and performance ads (Meta/Google).
• Copywriting: Write compelling, brand-aligned copy for all digital communications.

4. Influencer & Community Management

• Influencer Strategy: Identify, vet, and manage relationships with influencers who align with our brand ethos.
• Public Relations: Assist in managing brand reputation and community engagement across social platforms.