Key Responsibilities:

• Plan, execute, and optimize Meta (Facebook/Instagram) ad campaigns for student lead generation.
• Develop and manage content calendars for Instagram, Facebook, LinkedIn, and other platforms.
• Design creatives using Canva for posts, stories, ads, and promotional materials.
• Handle and update the company website, ensuring content is current, engaging, and optimized.
• Execute SEO strategies including keyword research, on-page optimization, link building, and performance tracking.
• Monitor and analyze campaign performance using tools like Meta Ads Manager, Google Analytics, Search Console, etc.
• Work closely with the counseling team to align marketing with student intake timelines.
• Stay updated with the latest digital marketing trends and best practices in the education sector.

Requirements:

• Minimum 3 years of digital marketing experience, preferably in the education or edtech sector.
• Expertise in Meta Ads Manager, Canva, SEO tools, and social media platforms.
• Experience managing and editing WordPress or similar CMS websites.
• Strong creative thinking, communication, and teamwork skills.
• Knowledge of international education systems is a strong plus.