Digital Marketing Specialist

Job Summary

We are looking for a dynamic and result-oriented Online Lead Generation Specialist & Digital Marketing Executive to plan, execute, and optimize digital campaigns across various online platforms. The ideal candidate will be responsible for generating high-quality leads, managing ad campaigns, and boosting brand visibility through SEO, social media, and paid advertising strategies.

Key Responsibilities:

Lead Generation

• Develop and execute online lead generation strategies through Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and email campaigns.
• Identify, research, and target potential customers using online tools such as LinkedIn Sales Navigator, Apollo, or similar databases.
• Create effective lead magnets (landing pages, forms, campaigns) to capture qualified leads.
• Manage CRM entries and track the entire lead funnel — from acquisition to conversion.
• Collaborate with sales teams to qualify and nurture leads for business opportunities.

Digital Marketing & Advertising

• Plan, implement, and monitor paid campaigns across platforms: Facebook Ads Manager, Instagram Ads, Google Ads, and YouTube Ads.
• Optimize ad creatives, copy, and targeting to maximize ROI and minimize CPL (Cost per Lead).
• Manage and grow social media pages (Facebook, Instagram, LinkedIn) with engaging posts, reels, and brand updates.
• Stay updated with algorithm changes and platform updates for Meta, Google, and LinkedIn.

SEO & Website Optimization

• Conduct keyword research, on-page and off-page optimization, and backlink strategy to improve organic traffic.
• Optimize website content, meta tags, titles, and images to enhance ranking on search engines.
• Track and analyze performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Prepare monthly SEO reports and implement recommendations for continuous improvement.

Analytics & Reporting

• Track campaign performance across all digital channels and prepare weekly/monthly reports on KPIs (CTR, CPL, conversions, reach, etc.).
• Analyze marketing data to identify trends, insights, and areas for optimization.
• Present results and growth strategies to management and clients.