Digital Marketing Specialist

Key Responsibilities:

• Strategy and Planning: Developing comprehensive multi-channel plans (SEO, SEM, SMM, email) to reach business goals such as brand awareness or lead generation.
• Campaign Management: Executing and optimizing online campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Content Creation: Writing blogs, social media copy, and newsletters, often collaborating with designers for visual assets.
• Analytics and Reporting: Using tools like Google Analytics (GA4) to track performance metrics (KPIs) like ROI, conversion rates, and traffic.
• SEO/SEM Optimization: Improving website visibility in search engines through keyword research, on-page optimization, and paid search bidding. 
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