Digital Marketing Specialist

About the Role :

We are looking for a creative and results-driven Digital Marketer to develop, implement, and manage online marketing strategies that enhance brand awareness, drive traffic, and generate leads across digital platforms.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across channels such as Google Ads, Facebook/Instagram Ads, and other social media platforms.
• Manage and grow the company’s social media presence.
• Conduct keyword research and perform SEO/SEM activities to improve website ranking.
• Create engaging content for social media, email marketing, blogs, and website.
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and others.
• Identify new digital marketing trends and opportunities for growth.
• Collaborate with design, sales, and content teams for campaign creation.
• Prepare reports on campaign performance and ROI.

Required Skills:

• Strong understanding of digital marketing concepts and best practices.
• Proficiency in tools like Google Analytics, Google Ads, Meta Ads Manager, Canva, and email marketing tools.
• Knowledge of SEO/SEM, PPC, social media marketing, and content marketing.
• Good communication, analytical, and creative thinking skills.
• Basic understanding of website management (WordPress preferred) is a plus.

Qualifications :

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Certification in digital marketing (Google, HubSpot, Meta Blueprint, etc.) is an advantage.

Key Attributes:

• Self-motivated and result-oriented.
• Ability to work independently and collaboratively.
• Strong attention to detail and time-management skills.