Digital Marketing Specialist

Key Skills: • Manage Design & Content Updates for the Website (WordPress & HTML skills are essential) • Create various digital contents & manage its online marketing on weekly basis (Social Media, Email marketing, Blogs & Video contents) • Manage Google Analytics, SEO, SEM, Google Ads & Search optimization skills • Daily Coordination with Graphic designers on various graphics & video content creation activities • Use AI Tools for content creation & Marketing Automation.

KEY QUALIFICATIONS: 1. Bachelor's degree /or Qualifications related to Digital Marketing / Web development fields 2. Minimum 2-5 years of experience related to above skill sets. 3. Strong communication, Conceptual thinking, Marketing skills, Design skills and Social Media Management skills 4. Can start ASAP.

Detailed Job Description: The ideal Digital Marketing Specialist will have strong creative skills and a portfolio of work which demonstrates their passion for illustrative design and Digital Marketing for promoting “LIVEY products portfolio”. • Regularly maintain awareness of current industry and technology standards, social media, competitive landscape and market trends • Develop and manage digital marketing campaigns through website and social media banners, posters, flyers, brochures, catalogues and other medias. • Create and manage separate social media strategies for B2B and B2C segments • Manage and maintain company’s websites • Write and optimize content for the website and social networking accounts such as Facebook and Twitter. • Write copy for email marketing campaigns • Track and analyze website traffic flow and provide regular internal reports. • Attain key performance indicators such as reducing the website bounce rate and increasing dwell time etc. • Create and manage company’s digital marketing dashboard. • Use proper web analytic metrics to evaluate the performance of email and social media channels. • Continually work on the Search Engine Optimization of the website(s) • Fix any errors or bugs in online content working with development team. • Edit and post images and videos to online sites • Create online banner adverts and oversee pay per click (PPC) AD management • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.