About the Role:

We are seeking a performance-driven and analytical Performance Marketing Specialist to manage and scale paid marketing campaigns across digital and marketplace platforms. The ideal candidate will have proven experience with Meta Ads, Google Ads, and advertising on e-commerce marketplaces such as Amazon, Myntra, and Flipkart.

You will be responsible for driving customer acquisition, optimizing ROAS, and working closely with cross-functional teams to maximize campaign performance.

Key Responsibilities:

• Plan, launch, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Manage and optimize advertising campaigns across marketplaces like Amazon, Myntra, and Flipkart.
• Continuously monitor and improve Return on Ad Spend (ROAS) through data analysis, bid strategies, and budget allocation.
• Collaborate closely with the design and creative teams to develop effective ad creatives that drive high CTR and conversion rates.
• Conduct regular A/B testing of ad copy, creatives, landing pages, and audience segments.
• Track and analyze campaign performance metrics such as impressions, CPC, CTR, CPA, and ROI.
• Provide weekly and monthly performance reports, insights, and recommendations to key stakeholders.
• Stay on top of digital marketing trends, algorithm changes, and platform updates to inform strategy.

Requirements:

• Minimum of 2 years of hands-on experience in performance marketing.
• Proven experience managing Meta Ads and Google Ads with measurable success.
• Strong experience in marketplace advertising on Amazon, Myntra, and Flipkart.
• Solid understanding of digital metrics and analytics tools (e.g., Google Analytics, Meta Ads Manager).
• Ability to think strategically and execute tactically in a fast-paced environment.
• Proficiency in Excel or Google Sheets for reporting and analysis.
• Strong communication and project management skills.

Preferred Qualifications:

• Google Ads and/or Meta Blueprint certifications.

Experience working with D2C or e-commerce brands.