Introduction
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.

Your Role and Responsibilities

• Drive adoption of Distributor marketing programs across all the APAC countries
• Identify needs for Sell and Build motion and accordingly provide roadmap for aligning distributors to support the motions
• Build strategy to develop a strategic balance for demand generation and recruitment through Distributors
• Collaborate with countries (EMMs, Eco leader, BPS) to build quarterly plans based on business priorities and pipeline gaps
• Engage business and encourage to drive an enablement roadmap that can be leveraged across countries
• Responsible for ROI against the investment via distributor routes – WR of 20x for HW and 10x for SW
• Contribute to 4x Select | 35% of Ecosystem pipeline | 30% growth in small deals
• Support with Distributor enablement and communications including and not limited to sharing of engagement materials, activation kits, recruitment support
• Regular updates to business, marketing community and extended ecosystem team on upcoming engagements, outcomes and plans

Required Technical and Professional Expertise
Necessary Skills:

• Able to execute programs, excellent project management capabilities
• Ability to identify business gaps and land solutions to address those gaps
• Collaborate with APAC team to drive overall Co-M performance
• Manage global stakeholder relationship for Distributor programs

Preferred Technical and Professional Expertise

• Project Management
• Advanced Reporting
• Co-marketing Programs knowledge
• Excellent Communications skills