An inside sales representative's job is to sell products or services to customers, either businesses or individuals, by using communication and sales skills. Their responsibilities include: 

• Identifying new sales opportunities
• Using industry directories and mailing lists to find new leads, and contacting people who have expressed interest in the company's products 
• Researching potential customers
• Gathering information about customers, such as their annual revenue, business needs, and current suppliers, to create personalized pitches 
• Building relationships with clients
• Answering customers' questions, resolving concerns, and providing additional information 
• Negotiating sales terms
• When a customer agrees to purchase a product, negotiating the terms of the sale, such as a customized sales package or discount 
• Collaborating with the sales team
• Directing online leads to sales executives, and sharing best practices to contribute to team success 
• Meeting sales goals
• Setting and meeting sales goals and objectives set by leadership 
• Keeping up with industry trends
• Staying up to date with industry trends and competitor offerings, adjusting sales strategies as required