Integrated Media Planner

**Key Responsibilities:

• - Develop integrated media plans across platforms such as Meta, Google, influencers, and other relevant channels.
• - Translate business objectives into channel-specific strategies, budgets, timelines, and key performance indicators (KPIs).
• - Manage the readiness for campaign planning and execution, including identifying creative requirements and establishing asset timelines.
• - Collaborate with creative, content, performance, and operations teams to ensure smooth campaign launches.
• - Work with influencers and content creators by managing briefs, deliverables, timelines, and performance reporting.
• - Monitor campaign performance daily to identify trends and propose optimizations with clear, data-driven rationales.
• - Oversee media budgets to ensure efficient and controlled spending that aligns with targets.
• - Create weekly performance reports and insights, detailing what strategies worked, what did not, and recommendations for future tests. - Liaise with platforms, partners, and vendors to secure the best pricing, placements, and opportunities.
• - Support new launches and brand initiatives through integrated communication planning across various touchpoints.

**Qualifications:**

• - 3 to 6 years of experience in media planning within digital and influencer ecosystems.
• - Strong understanding of Meta and Google planning fundamentals, including audiences, formats, and measurement.
• - Proficient with budgeting, pacing, and performance tracking.
• - Excellent coordination skills, capable of managing multiple campaigns without overlooking details.
• - Clear communication skills and structured thinking to simplify complex information for teams.
• - Strong analytical skills with a comfort in working with numbers, not just relying on creative intuition.