Marketing Executive
Springleaf Healthcare Private Limited
Marketing Executive
Springleaf Healthcare Private Limited
Electronics City, Bengaluru/Bangalore
₹15,000 - ₹20,000 monthly
Fixed
₹15000 - ₹20000
Earning Potential
₹20,000
Work from Office
Full Time
Any experience
Basic English
Job Details
Interview Details
Job highlights
5 applicants
Benefits include: PF, ESI (ESIC)
Job Description
- Key Responsibilities1. Hospital & Patient MarketingPromote hospital services, specialties, doctors, and health packages.
- Increase OPD/IPD admissions through ethical marketing activities.
- Coordinate with doctors and departments for service promotion.
- Plan health camps, CMEs, awareness programs, and outreach activities.
- 2. Digital MarketingManage hospital website content, Google listings, and online reputation.
- Handle social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Coordinate digital campaigns (SEO, Google Ads, WhatsApp campaigns).
- Monitor online inquiries and ensure timely follow-ups.
- 3. Field Marketing & Referral DevelopmentDevelop referral networks with clinics, GPs, corporates, insurance TPAs, and diagnostic centers.
- Conduct regular field visits to doctors, corporates, and institutions.
- Build and maintain strong relationships with referral partners.
- Collect market feedback and competitor analysis.
- 4. Branding & CommunicationEnsure consistent hospital branding across all materials.
- Design and coordinate brochures, banners, hoardings, posters, and standees.
- Coordinate with vendors, printers, and ad agencies.
- Support internal events, festivals, and hospital campaigns.
- 5. Business Development & GrowthIdentify new marketing opportunities and partnerships.
- Support corporate tie-ups, insurance empanelment promotion, and package sales.
- Track patient conversion, campaign ROI, and admission data.
- Work closely with front office and PRO teams to improve conversions.
- 6. Reporting & CompliancePrepare daily/weekly/monthly marketing activity reports.
- Maintain marketing budgets and expense records.
- Ensure compliance with medical council, legal, and ethical marketing standards.
- Follow hospital policies, confidentiality, and patient privacy norms.
- Key Skills & CompetenciesStrong communication and interpersonal skills
- Knowledge of healthcare marketing ethics
- Digital marketing knowledge (basic to advanced)
- Field marketing and relationship-building skills
- Data analysis and reporting ability
- Planning, coordination, and multitasking
- Qualification & ExperienceMBA / PG Diploma in Marketing / Healthcare Management (preferred)
- Bachelor’s degree in any discipline (minimum)
- Experience:
- 1–3 years for Executive
- 4–8 years for Manager (Healthcare preferred)
Job role
Work location
42-43, Electronic City Rd, next to Toll gate, Electronic City Phase I, Electronic City, Bengaluru, Karnataka 560100, India
Department
Marketing / Brand / Digital Marketing
Role / Category
Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Any experience
Education
Graduate
English level
Basic English
Gender
Any gender
About company
Name
Springleaf Healthcare Private Limited
Address
42-43, Electronic City Rd, next to Toll gate, Electronic City Phase I, Electronic City, Bengaluru, Karnataka 560100, India
Job posted by Springleaf Healthcare Private Limited
FAQs about this job
Show all