Marketing Executive

1. Marketing Strategy & Planning

·        Develop annual marketing plans and budgets aligned with business objectives.

·        Conduct market research and competitor analysis to identify opportunities and threats.

·        Define product positioning, pricing strategy, and go-to-market plans.

2.  Product Management

·   Manage the product portfolio including admixtures, waterproofing, grouts, sealants, flooring systems, repair and protection products, etc

·        Coordinate with R&D and technical teams for new product launches and performance improvements.

·        Prepare technical literature, data sheets, and case studies.

3.  Brand Development & Promotion·       

 Develop and execute brand-building activities through digital, print, and on-ground channels.

·        Organize technical seminars, webinars, trade shows, and exhibitions.

·        Collaborate with distributors and applicators for joint marketing programs.

4.  Sales Support

·       Generate qualified leads through campaigns and marketing initiatives.

·        Develop sales tools: brochures, presentations, digital assets, etc.

·        Support regional sales teams with product training and technical presentations.

5.  Stakeholder Engagement

·   Build relationships with consultants, architects, contractors, and project owners.

·        Participate in industry associations and forums to enhance company visibility.