Marketing Executive

Job Title: Field Marketing Executive – Windshield Repair Services

Company Overview

We are a fast-growing automotive service company specializing in professional windshield repair . Our mission is to provide fast, reliable, and affordable auto glass services while delivering exceptional customer experiences.

Job Summary

We are seeking a dynamic and results-driven Field Marketing Executive to promote our windshield repair services within assigned territories. The ideal candidate will be responsible for generating leads, building partnerships, increasing brand awareness, and driving service bookings through direct field marketing efforts.

Key Responsibilities

1. Lead Generation & Sales Promotion

• Promote windshield repair and replacement services to individual vehicle owners and commercial fleet operators.
• Identify and approach potential customers in parking lots, residential areas, commercial hubs, and corporate offices.
• Distribute promotional materials and explain service benefits (chip repair, crack repair, insurance claim assistance, etc.).
• Convert leads into confirmed service appointments.

2. Partnership Development

• Build relationships with:
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• Car dealerships
• Auto repair workshops
• Car wash centers
• Fuel stations
• Insurance agents and brokers
• 
  
• Negotiate referral agreements and partnership opportunities.

3. Brand Visibility & Campaign Execution

• Conduct on-ground marketing campaigns, roadshows, and promotional activities.
• Coordinate canopy setups, kiosks, and vehicle branding promotions.
• Ensure proper display of marketing materials at partner locations.

4. Market Intelligence

• Conduct competitor analysis and provide regular market feedback.
• Track customer preferences, pricing trends, and service demand.
• Submit daily/weekly activity and performance reports.

5. Target Achievement

• Achieve monthly lead generation and revenue targets.
• Maintain conversion ratios as defined by management.

Skills

• Strong communication and negotiation skills.
• Ability to work independently and meet targets.
• Excellent interpersonal and networking abilities.
• Basic understanding of vehicle windshield repair processes.
• Familiarity with local territory and market dynamics.
• Valid driver’s license (preferred).

Key Competencies

• Self-motivated and goal-oriented
• Customer-focused mindset
• Persuasive and confident personality
• Strong organizational and reporting skills

Work Environment

• Primarily field-based role
• Extensive travel within assigned territory