Marketing Executive

The Marketing Executive will take charge of promoting Ecogenics Solutions’ new innovative packaging products—honeycomb and angleboard materials designed as eco-friendly, biodegradable alternatives to traditional EPE and EPS packaging. This role requires crafting impactful marketing strategies that highlight the environmental benefits, cost-effectiveness, and practical applications of these sustainable packaging solutions.

Key Responsibilities

• Develop and execute marketing plans to position the company’s eco-friendly honeycomb and angleboard packaging as a superior alternative to EPE and EPS.

• Conduct market research to identify target industries, customer needs, and competitive landscape specific to sustainable packaging.

• Create persuasive marketing collateral including brochures, presentations, case studies, and digital content emphasizing biodegradability and environmental impact.

• Manage digital marketing campaigns across social media, email, and website platforms to boost brand awareness and lead generation.

• Collaborate closely with sales and product development teams to align marketing efforts with business goals and customer feedback.

• Represent the company at relevant trade shows, conferences, and environmental forums to showcase the eco-friendly packaging solutions.

• Track and analyze marketing campaign performance metrics and customer engagement to optimize strategies.

• Foster relationships with key stakeholders committed to sustainable packaging solutions.

Required Skills and Qualifications

• Experience in marketing within packaging, manufacturing, or environmental product sectors.

• Strong knowledge of sustainability trends and eco-friendly product marketing.

• Excellent communication and content creation skills.

• Proficiency in digital marketing tools and analytics.

• Ability to conduct detailed market research and translate findings into actionable marketing strategies.

• Highly organized with an ability to manage multiple projects and deadlines.