Marketing Executive

Sales  – Printing Services is responsible for driving revenue growth by acquiring new clients, managing key accounts, and expanding market presence for printing solutions such as digital printing, offset printing, large-format, packaging, signage, and promotional materials. The role focuses on strategic sales planning, team leadership, and delivering customised print solutions to clients.

• Key Responsibilities 1. Sales & Business DevelopmentIdentify and develop new business opportunities in commercial and corporate printing.
• Promote printing services, including brochures, catalogues, banners, signage, packaging, labels, and customised print solutions.
• Prepare and execute sales plans to achieve monthly and annual revenue targets.
• 2. Client Relationship ManagementBuild and maintain strong relationships with corporate clients, agencies, retailers, and brands.
• Understand client requirements and propose suitable printing solutions.
• Handle negotiations, pricing, contracts, and closures.
• 3. Team Leadership Lead, mentor, and motivate the sales team to achieve targets.
• Set sales goals, monitor performance, and provide regular coaching.
• Coordinate with internal teams (production, design, operations) to ensure timely delivery.
• 4. Market & Competitor AnalysisMonitor market trends, competitor activities, and customer preferences.
• Identify new product and service opportunities in the printing industry.
• Provide feedback to management on market demand and pricing strategies.
• 5. Order Management & CoordinationEnsure accurate order processing, cost estimation, and timely execution.
• Coordinate with production teams to meet quality standards and deadlines.
• Resolve customer complaints and ensure high customer satisfaction.
• 6. Reporting & DocumentationPrepare sales forecasts, performance reports, and pipeline updates.
• Maintain CRM records and customer databases.
• Track sales metrics and key performance indicators (KPIs).
• Required Skills & CompetenciesStrong knowledge of printing processes (digital, offset, large-format, screen printing, packaging).
• Excellent communication, negotiation, and presentation skills.
• Proven leadership and team-management abilities.
• Strong customer-centric and solution-selling approach.
• Ability to work under pressure and meet aggressive sales targets.
• QualificationsBachelor’s degree in Business, Marketing, or related field (preferred).
• 5+ years of experience in sales within the printing or related industry.
• Experience handling corporate and B2B clients is highly desirable.
• Performance Indicators (KPIs): Revenue growth and target achievement
• New client acquisition
• Customer retention and satisfaction
• Sales pipeline and conversion rates
• Team performance and productivity

Preferred Candidate Profile: results-driven sales professional with deep knowledge of the printing industry, strong client networks, and the ability to lead teams while delivering customised print solutions that meet client expectations.