Marketing Head

Position: Head of Marketing

Organization: Ministry of Skin Clinic

Reporting to: Founder / Medical Director

Location: Bangalore (multi-branch focus)

Role Overview

The Head of Marketing will be responsible for driving patient acquisition, brand positioning, and revenue growth across all branches of Ministry of Skin Clinic. This role blends strategic thinking with hands-on execution, specifically in the aesthetics and dermatology space.

Key Responsibilities

1. Brand & Strategy

• Own and strengthen the brand identity of Ministry of Skin Clinic (premium, ethical, science-backed).

• Develop annual and quarterly marketing strategies aligned with revenue targets.

• Position the clinic as a thought leader in dermatology & aesthetics (doctor-led branding).

2. Patient Acquisition & Revenue Growth

• Design and execute lead generation strategies (online + offline).

• Improve conversion rates from inquiry → consultation → procedure.

• Plan and execute campaigns for high-revenue treatments (lasers, injectables, body contouring, etc.).

• Track CAC, ROI, monthly revenue attribution to marketing efforts.

3. Digital Marketing Oversight

• Oversee:

• Instagram & content strategy (educational + aspirational)

• Paid ads (Meta, Google)

• Website & SEO

• Ensure compliance with medical advertising ethics.

• Work closely with content creators, videographers, and agencies.

4. Clinic-Level Marketing Execution

• Design branch-specific promotions (launches, events, seasonal campaigns).

• Improve local visibility (Google Maps, reviews, collaborations).

• Plan soft launches, grand openings, and in-clinic experiences.

5. Team & Vendor Management

• Build and manage:

• In-house marketing team

• External agencies & freelancers

• Set KPIs and review performance weekly/monthly.

6. Data, Analytics & Reporting

• Track:

• Leads generated

• Conversion percentages

• Revenue per campaign

• Patient lifetime value

• Present monthly performance reports with insights and action plans.

Required Skills & Experience

• 6–10 years of marketing experience

• Mandatory: Experience in aesthetics / healthcare / luxury services

• Strong understanding of:

• Digital marketing funnels

• High-ticket service marketing

• Consumer psychology in beauty & wellness

• Proven track record of scaling revenue

• Excellent leadership and communication skills

Preferred Profile

• Has worked with skin clinics, aesthetic chains, or cosmetic brands

• Comfortable working directly with a doctor-founder

• Strategic but execution-oriented

• Understands ethical medical marketing