Marketing Manager

Job Title: Marketing ManagerDepartment: Marketing & Communications

Reports To: Head of Marketing / Director / Management

Job SummaryThe Marketing Manager is responsible for planning, developing, and executing marketing strategies to promote the organization’s services, brand, and mission. The role focuses on increasing visibility, driving engagement, generating leads, and supporting organizational growth through effective marketing campaigns and communications.

• Key ResponsibilitiesMarketing Strategy & PlanningDevelop and implement comprehensive marketing plans aligned with organizational goals.
• Identify target audiences and create strategies to reach them effectively.
• Plan short-term and long-term marketing campaigns.
• Brand ManagementMaintain and strengthen the organization’s brand identity across all platforms.
• Ensure consistent messaging in all marketing materials and communications.
• Oversee creation of brochures, presentations, advertisements, and promotional materials.
• Digital & Social Media MarketingManage digital marketing activities including website content, social media, email campaigns, and online advertising.
• Monitor and analyze performance of digital campaigns and optimize results.
• Stay updated on marketing trends, tools, and best practices.