Medical Representative (MR)

To be responsible for achieving territory-wise sales targets.

2. To prepare his territory-wise annual sales budget together with the Regional

Manager as per the objectives and guidelines.

3. Implement Company's promotional plans/strategies and utilize the

promotional inputs as per the Company's guidelines.

4. In consultation with his RM, arrive at specific product promotion for priority

products and improve business.

5. To do personal product promotion to the selected doctors (minimum 300), so

as to generate and increase prescription demand and to procure orders.

6. To build rapport with retail chemists (minimum 100) and stockists to increase

operational efficiency in the distribution and sales of the Company's products.

7. To prepare customer coverage list and update it meaningfully from time to

time in consensus with the RM.

8. To maintain appropriate frequency with all classes of customers, doctors,

hospitals, institutions and trade:

• To serve the customers needs

• To build personal & professional rapport

• To promote Company’s products according to current strategies

• To exploit potential business

• To enhance Company’s image.

9. To be a vital member of the Pharma Marketing intelligence system by:

• Providing information on changing trends in customer needs

• Providing feedback on the effectiveness of our product promotional

strategies

• Reporting competitors' activities.

• Highlighting general market trends for future potential.

10. To participate in pre-launch and other market surveys and submit information.

11. To launch new products as per Company's guidelines and strategies.

12. To conduct medical camps/seminars/conferences and doctor meetings for:

• Strengthening customer contacts

• Generating goodwill

• Increasing Company’s business

• Enhancing MRs personal & professional rapport.

• Enhancing Company’s image.

13. To participate and follow-up in seeding trials as and when required.

14. To assess the potential of the institutions in his territory and recommend to

RM/quote the appropriate rates as per Company's guidelines and then liaise

with the ordering authority for the procurement of orders.

15. To follow-up orders and ensure prompt collection of drafts in his territory

according to Company's guidelines.

16. To settle claims of stockists and retailers for breakage, expiry, spoilage after

due verification and ensure destruction of such goods.

17. To participate in various projects as and when they come up.

18. To review his performance periodically as per guidelines

19. To submit all reports, records, returns as required.