Merchandiser

Kikkoman India Merchandiser Program May 2025 to Dec 2025 Background • Kikkoman is the leading manufacturer of Soy Sauce in the world. • We are the No. 1 brand of Soy Sauce in Japan • Kikkoman India was established in 2020; we started with 1 product and now have 3 products (11 SKU’s) • Going forward we must local restaurants and smaller accounts and need more on-field presence. • Therefore, we would like to run a Kikkoman Sales Merchandiser Program in 2025-26 Program Objective • Build database and customer relationships • Create awareness about our products, gather current usage information and undertake sampling and trials with decision makers. • Expand our current reach from Key & Tgt accounts to smaller, standalone Chinese & Asian restaurants in Key cities • Increase overall sales for KID About the Program • Duration: June/July 2025 – December 2025 • Activities: Restaurant research, samples and marketing materials distribution, feedback collection, relationship building • Tools: Product samples, marketing materials (Product catalogue, manga, etc) • Kikkoman Sales Merchandiser Program 2025 is about focused field activation designed to introduce Kikkoman’s Naturally Brewed Soy Sauce & other products to key restaurants and foodservice outlets across the cities. • Through daily restaurant visits, sample distribution, and structured feedback collection, our sales merchandisers will establish strong relationship between Kikkoman and chefs, kitchen staff, and restaurant owners. Program KPI (for the first half) KPI Target Team Attendance 95% + Daily Restaurant Visits 8–10 Monthly Visits 150 – 220 Sample Distribution Rate 90% + Information Collection Rate 80% + (Priority)

--Restaurant Research

-- Order taking

Program KPI (for the second half)

KPI Target

Team Attendance 95% +

Daily Restaurant Visits 8–10

Monthly Visits 150 – 220

Sample Distribution Rate 90% +

Information Collection Rate 80% + (Priority)

TBD

TBD

TBD

--Restaurant Research

-- Order taking

Program Schedule

Particulars Timeline

Recruitment 2 weeks

Training (for Agency SV) 2 days

On-field with Supervisor (KID SV & Agency SV) 3 days

Start independently From Week 2 after finding the candidate

Cities in Focus

Zone City No. of

Merchandisers

Starting

Operations

Admin Related Field Related

Agency KID Rep

Daily Reporting Weekly Reporting Monthly Reporting

Agency & KID Rep KID Rep & KID Supervisor KID & KC Manager

Reporting

Merchandiser Profiling

Candidate Requirements:

•Good communication and interpersonal skills.

•Basic working knowledge of Microsoft Office (Excel, Word) and Google Sheets.

•Organized, punctual, and target-driven.

•Comfortable traveling across the city daily on the bike.

•Previous experience in field marketing, food sales, merchandising, or hospitality is a plus.

•Enthusiastic about food products and customer interaction

Merchandiser Job Description

Roles and Responsibilities:

•Visit 8–10 restaurants daily as per the planned schedule.

•Introduce chefs, owners, and purchasing heads to our soy sauce products.

•Share product samples and explain key brand features and benefits.

•Collect information from restaurant

-Type of cuisine (Chinese, Japanese, Continental, etc)

-Type of restaurant (QSR, )

-Name of the restaurant

-Restaurant Address

-Number of outlets

-Name of Key persons (owner, head chef, procurement and who decision maker is )

-Contact info

-Soy sauce brand they are using (light&dark)

-Monthly consumption of soy sauce (light&dark)

-Supplier of soy sauce

Merchandiser Priority Tasks

• First visit

• Share Product information

• Introduce to Kikkoman Manga

• Collect restaurant information

• Second visit

• Get Feedback on the Products

• Find out above Key Decision Maker

• Schedule cooking demo if required