1. Nutritional Expertise (Nutritionist Skills)

● Education: Degree in Nutrition, Food Science or related field.

● Regulatory Knowledge: Familiarity with food labeling, health claims, and compliance in

the target market (e.g., FDA, EU regulations, or FSSAI Standards).

● Product Benefits Communication: Ability to articulate the health benefits, shelf life, and

nutrient retention of freeze-dried vegetables.

● Quality & Safety Awareness: Understanding of food safety (HACCP, GMP) and

nutritional analysis.

2. Market Expansion & Sales Skills

● Market Research: Experience in identifying new markets, consumer trends, and

competitor analysis.

● B2B & B2C Sales: Ability to engage distributors, retailers, or direct consumers.

● Networking: Strong connections in food retail, health food stores, or e-commerce

platforms.

● Pricing & Distribution Strategy: Knowledge of logistics, pricing models, and scalability planning.

3. Business & Scalability Mindset

● Entrepreneurial Spirit: Willingness to experiment, adapt, and grow the brand in a new

region.

● Data-Driven Approach: Ability to analyze sales data, customer feedback, and adjust

strategies.

● Marketing Savvy: Understanding of digital marketing, branding, and influencer

collaborations for health foods.

4. Soft Skills & Cultural Fit

● Self-Starter: Proactive in exploring opportunities without constant supervision.

● Multilingual (Bonus): If the new market requires local language skills.

● Adaptability: Comfortable with travel, remote work, and changing market dynamics.

5. Ideal Backgrounds to Consider:

● Nutritionists with sales/marketing experience in FMCG or health foods.

● Food industry business developers with technical knowledge of freeze-dried products.

● Expatriates or locals with deep market insights in the target region.