Job Title: Performance Marketing Specialist (Full-Time)

Location: Bangalore

Company: Layas Marts – Wear Your Heritage, Live Your Style

Compensation: ₹15, 000 - 20000/ month (Fixed) + Performance-Based Incentive (Up to 10%)

Experience: 1–2 years preferred (Freshers with strong skills may apply)

Why Join Layas Marts?

We’re a growing startup — and we’ll be honest: we don’t offer big corporate perks or fancy offices (yet). But here’s what we can guarantee:

• You’ll work directly with the founder and get hands-on experience in every aspect of running a fashion business.
• You’ll learn how to build a brand from scratch
• You’ll take real ownership, not just follow instructions — and see the impact of your work daily.
• You’ll have the freedom to experiment, grow, and evolve —like a co-founder.

Yes, the salary is modest to start — ₹15, 000 - 20000/month + performance-based incentives. But if you’re driven by growth, learning, and making something meaningful — this role will shape you into a future business leader.

Let’s build something great together.

About Layas Marts

Layas Marts is a growing Indian D2C fashion brand for women, known for its ethnic and cotton wear collections that blend tradition with everyday comfort. We cater to both end-customers and boutique resellers. We're now hiring a Performance Marketing Specialist to drive consistent online sales and take our digital presence to the next level.

Who We’re Looking For

We need a result-oriented digital marketer who not only understands performance metrics and ad platforms but also connects with Indian women’s fashion trends. This role is ideal for someone who wants to grow fast, take ownership, and possibly evolve into a long-term leadership role.

Key Responsibilities

Paid Advertising & Campaign Execution

• Create, manage, and optimize ad campaigns across Facebook, Instagram, Google, and YouTube
• Execute A/B testing, audience segmentation, and budget control to improve ROI and conversions
• Monitor daily performance metrics and adjust strategies in real-time
• Run campaigns for both direct buyers and boutique resellers

Social Media & Creative Strategy

• Work on social media strategies across Instagram, Facebook, YouTube Shorts, and Pinterest
• Edit creatives using tools like CapCut, Canva, VN, etc., to improve ad performance
• Understand fashion preferences of Indian women and align creative output accordingly

Analytics & Reporting

• Track campaign KPIs (CTR, CPC, ROAS, Sales) and build actionable reports
• Analyze what's working and where to pivot for better campaign results
• Share insights with the team weekly and monthly

Collaboration & Growth Alignment

• Coordinate with content creator for product drops.
• Contribute campaign ideas for both online traffic and offline pop-up sales
• Stay updated on marketing trends, fashion content, and consumer behavior

Skills & Qualifications

• 1–2 years experience in digital performance marketing
• Hands-on with Meta Ads Manager, Google Ads, and analytics tools
• Proficient in content editing tools (Canva, CapCut, VN, etc.)
• Strong analytical mindset with ability to optimize ROI
• Understanding of fashion retail or e-commerce preferred
• Self-driven, accountable, and results-focused

Compensation

• Fixed Salary ₹15, 000 - 20000/ month month
• Incentive: Performance-based, up to 10% of sales — based on ROI, consistency, conversion rates, and ad efficiency
• The better your campaigns perform, the higher your earnings. Incentives will be reviewed based on real impact.