Relationship Officer

Role Identifier

Job Title: Key Relationship Executive Business: Laminates\Sales\Sales Domestic

Deputation: Multiple Locations Band: NA - Offroll

Reporting To: Key Relationship Manager

Role Objective

Basic job profile of Key Relationship executive (KRE) is to promote the programme amongst dealers / carpenters,

ensure maximum registrations & participation within the programme, working on sites & leading to sale conversions

of laminates and SLC, helping in reward deliveries & in turn supporting in increasing sales.

Job Responsibilities

1. New Member registration

a. Enrolment of New Carpenters

b. Fake enrolments to be minimized

c. Liaison with sales team on conducting Nukkad Meets

1. Keeping the member engaged with the system

a. Enrolled members should become active within 10 days

b. Continual efforts on increasing the overall Active member base

c. Continual efforts on keeping the Active member base engaged with the programme.

2. Dealer awareness and relation building

a. Ensuring proper awareness within the dealer community on the programme

b. Meeting, educating & continual interactions with dealers on new references for carpenters & new lead

sites.

c. Helping them to get maximum benefit from the programme by increasing demand from their carpenter

segment.

3. Active site Detail capturing: Site Scouting & follow ups

a. New Site visits through references & cold calling

b. Record New lead sites on daily basis & follow up on old sites

c. Close co-ordination with sales team on follow ups and conversion of lead sites into Sales closures.

4. Sheet Sales

a. Sheet sales of 1mm and SLC or any other products which the company wants to focus on basis targets.

5. Reward Deliveries

a. Support in reward delivery to members & dealers

Key Performance Indicators

• New Member registration

• Keeping the member engaged with the system

• Dealer awareness and relation building

• Active site Detail capturing: Site Scouting & follow up

• Sheet Sale

• Reward Deliveries

Job Description – Merino Industries Limited

Desired Position Qualification

• Experience: Preferably 1-2 years of On-field experience and trade knowledge (Laminate/ plywood /building

product industry). Fresher may also apply.

• Gender: Male (due to market and travel related issues)

• Knowledge of local areas, markets and local language

• Working Knowledge of computers & MS Office

• Working days: 6 Days as per local market rule

• Should have his own 2-wheeler for commute and a Smartphone

Version Control

Job Code:

Version:

Approver 1: (Navneet Bakshi – GM - Marketing) Approver 2: (Name – Designation)

Date of Approval: 2022 Date of Approval:

Internal Stakeholders External Stakeholders

• KRM

• Sales Support Team

• Branch Manager

• Central Marketing Team

• Carpenters

• Channel Partners

• Other Industry Influencers

• End Customers

Desired Education/ Skills Qualification

• Graduate or equivalent

• Good Communication skills.

• Confident Personality