Sales and Marketing Executive

SOLMAX

Nagarabhavi, Bengaluru/Bangalore

₹15,000 - ₹20,000 monthly

Fixed

15000 - ₹20000

Earning Potential

20,000

Field Job

Full Time

Min. 1 year

Good (Intermediate / Advanced) English

Job Details

Interview Details

Job highlights

Urgently hiring

1 applicants

Benefits include: Travel Allowance (TA), Petrol Allowance, Mobile Allowance, Health Insurance

Job Description

A *HRMS (Human Resource Management System) software marketing executive* is responsible for promoting and selling HRMS solutions to businesses. Their role involves a blend of marketing and sales activities focused on reaching target customers, showcasing the benefits of the HRMS software, and driving business growth.


### Key Responsibilities:


1. *Market Research and Analysis*

:

  - Analyze market trends, competitor offerings, and customer needs to position the HRMS software effectively.

  - Identify target audiences, such as HR managers, business owners, and decision-makers in companies.


2. *Marketing Strategy*:


  - Develop and implement marketing strategies, including digital marketing, email campaigns, and social media outreach, to promote HRMS products.

  - Collaborate with product teams to highlight key features and benefits in promotional content.


3. *Lead Generation and Nurturing*:


  - Generate leads through various channels such as online campaigns, events, and partnerships.

  - Nurture leads through personalized follow-ups, webinars, and product demos.


4. *Content Creation*:


  - Develop marketing content like blogs, case studies, whitepapers, and videos that showcase how the HRMS software solves customer pain points.

  - Collaborate with content writers and designers to create visually appealing and informative material.


5. *Sales Collaboration*:


  - Work closely with the sales team to pass on qualified leads, align on sales strategies, and support during the sales process.

  - Participate in sales presentations, webinars, and demos to communicate the software’s value proposition.


6. *Customer Relationship Management*:


  - Build relationships with prospects and existing clients, understanding their HR needs and demonstrating how the software can meet them.

  - Collect customer feedback to help refine the software and marketing strategies.


7. *Performance Metrics*:


  - Track marketing campaign performance through KPIs such as lead conversion rates, cost per lead, and return on investment (ROI).

  - Use analytics tools to measure success and optimize ongoing campaigns.


8. *Brand Positioning*:


  - Enhance the company’s brand visibility through public relations, partnerships, and event participation.

  - Develop and maintain the company’s brand voice across different platforms.


### Skills Required:


- *Marketing expertise*, particularly in B2B SaaS (Software as a Service) solutions.

- *Knowledge of HR processes* and challenges to effectively communicate the value of the software.

- *Digital marketing skills*, including SEO, PPC, social media, and email marketing.

- *Strong communication and negotiation* skills.

- *Data-driven mindset* for analyzing performance metrics and refining strategies.

- *Technical proficiency* in using CRM tools, marketing automation platforms, and other digital tools.

Job role

Department

Marketing / Brand / Digital Marketing

Role / Category

Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 1 year

Education

Graduate

Past role/category experience

Market Research & Insights, Sales Support & Operations, Marketing

Skills

B2B Sales, B2B marketing

English level

Good (Intermediate / Advanced) English

Regional language

Fluent in speaking Kannada, Hindi

Assets

Two-wheeler Vehicle, Two Wheeler Driving License

Degree/ Specialisation

BBM in Marketing, MBA in Marketing, B.Com in Marketing (Atleast one)

Age limit

18 - 40 years

Gender

Male

About company

Name

SOLMAX

Address

Nagarbhavi, Bengaluru, Karnataka, India

Job posted by SOLMAX

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