Sales and Marketing Executive
SOLMAX
Sales and Marketing Executive
SOLMAX
Nagarabhavi, Bengaluru/Bangalore
₹15,000 - ₹20,000 monthly
Fixed
₹15000 - ₹20000
Earning Potential
₹20,000
Job Details
Interview Details
Job highlights
Urgently hiring
1 applicants
Benefits include: Travel Allowance (TA), Petrol Allowance, Mobile Allowance, Health Insurance
Job Description
A *HRMS (Human Resource Management System) software marketing executive* is responsible for promoting and selling HRMS solutions to businesses. Their role involves a blend of marketing and sales activities focused on reaching target customers, showcasing the benefits of the HRMS software, and driving business growth.
### Key Responsibilities:
1. *Market Research and Analysis*
:
- Analyze market trends, competitor offerings, and customer needs to position the HRMS software effectively.
- Identify target audiences, such as HR managers, business owners, and decision-makers in companies.
2. *Marketing Strategy*:
- Develop and implement marketing strategies, including digital marketing, email campaigns, and social media outreach, to promote HRMS products.
- Collaborate with product teams to highlight key features and benefits in promotional content.
3. *Lead Generation and Nurturing*:
- Generate leads through various channels such as online campaigns, events, and partnerships.
- Nurture leads through personalized follow-ups, webinars, and product demos.
4. *Content Creation*:
- Develop marketing content like blogs, case studies, whitepapers, and videos that showcase how the HRMS software solves customer pain points.
- Collaborate with content writers and designers to create visually appealing and informative material.
5. *Sales Collaboration*:
- Work closely with the sales team to pass on qualified leads, align on sales strategies, and support during the sales process.
- Participate in sales presentations, webinars, and demos to communicate the software’s value proposition.
6. *Customer Relationship Management*:
- Build relationships with prospects and existing clients, understanding their HR needs and demonstrating how the software can meet them.
- Collect customer feedback to help refine the software and marketing strategies.
7. *Performance Metrics*:
- Track marketing campaign performance through KPIs such as lead conversion rates, cost per lead, and return on investment (ROI).
- Use analytics tools to measure success and optimize ongoing campaigns.
8. *Brand Positioning*:
- Enhance the company’s brand visibility through public relations, partnerships, and event participation.
- Develop and maintain the company’s brand voice across different platforms.
### Skills Required:
- *Marketing expertise*, particularly in B2B SaaS (Software as a Service) solutions.
- *Knowledge of HR processes* and challenges to effectively communicate the value of the software.
- *Digital marketing skills*, including SEO, PPC, social media, and email marketing.
- *Strong communication and negotiation* skills.
- *Data-driven mindset* for analyzing performance metrics and refining strategies.
- *Technical proficiency* in using CRM tools, marketing automation platforms, and other digital tools.
Job role
Department
Marketing / Brand / Digital Marketing
Role / Category
Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 1 year
Education
Graduate
Past role/category experience
Market Research & Insights, Sales Support & Operations, Marketing
Skills
B2B Sales, B2B marketing
English level
Good (Intermediate / Advanced) English
Regional language
Fluent in speaking Kannada, Hindi
Assets
Two-wheeler Vehicle, Two Wheeler Driving License
Degree/ Specialisation
BBM in Marketing, MBA in Marketing, B.Com in Marketing (Atleast one)
Age limit
18 - 40 years
Gender
Male
About company
Name
SOLMAX
Address
Nagarbhavi, Bengaluru, Karnataka, India
Job posted by SOLMAX
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