Sales Coordinator

Sales Coordinator – Printing Industry (Job Description)Position OverviewThe Sales Coordinator supports the sales team by managing customer inquiries, preparing quotations, coordinating order processing, and ensuring smooth communication between clients, sales staff, and production teams. This role requires strong knowledge of printing processes, materials, timelines, and industry terminology to provide accurate support and exceptional customer service.

Key Responsibilities1. Sales Support & Customer Service●    Respond to customer inquiries regarding printing products, pricing, specifications, and lead times.

●    Prepare and send quotations based on printing requirements (offset, digital, packaging, labels, large format, etc.).

●    Maintain regular communication with clients to provide updates on job status.

●    Assist sales representatives in managing client accounts and following up on leads.

2. Order Processing & Coordination●    Receive purchase orders and verify details such as quantity, artwork files, materials, and finishing specifications.

●    Create job tickets/work orders for production with accurate technical details.

●    Coordinate with production, prepress, design, and logistics teams to ensure timely order execution.

●    Monitor order progress and ensure on-time delivery.

 3. Production Knowledge & Technical Input●    Review artwork and specifications to ensure compatibility with printing requirements.

●    Advise customers on material options, printing methods, finishes, and cost-effective solutions.

●    Identify any potential production issues and work with internal teams to resolve them.

4. Documentation & Reporting●    Maintain CRM and internal databases with updated customer information and job statuses.

●    Prepare daily/weekly sales reports, forecasts, and performance summaries.

●    Record and track customer complaints, returns, and feedback.

5. Administrative Support●    Assist in preparing sales presentations, brochures, and promotional materials.

●    Manage sample requests and maintain sample libraries.

●    Support the sales manager with scheduling meetings, preparing documents, and coordinating events or exhibitions.

Required Skills & Qualifications●    Background in printing industry (digital, offset, packaging, signage, or related).

●    Strong understanding of printing processes, paper types, finishing options, and production timelines.

●    Excellent communication and customer service skills.

●    Proficiency in MS Office; knowledge of MIS/ERP printing software is a plus.

●    Ability to handle multiple tasks and work under tight deadlines.

●    Detail-oriented with strong organizational skills.

Preferred Experience●    1–3+ years of experience in sales coordination or customer support within the printing industry.

●    Familiarity with artwork formats (PDF, AI, EPS) and basic prepress requirements.

●    Experience working with production and design teams.