Sales Executive

Key Responsibilities

Sales & Customer Engagement

Welcome and engage customers in the showroom or via digital channels.

Understand customer needs, budget, and preferences to recommend suitable vehicles and financing options.

Conduct vehicle presentations, test drives, and feature demonstrations.

Achieve monthly sales targets for units, revenue, and accessories.

Sales Process Management

Manage the complete sales cycle: inquiry → lead qualification → negotiation → finance/insurance coordination → delivery.

Prepare and process sales documents, purchase agreements, and registration requirements.

Coordinate with the finance team to offer loans, lease plans, and insurance packages.

Customer Service

Maintain long-term customer relationships through follow-ups and after-sales coordination.

Resolve customer concerns promptly and professionally.

Ensure a positive buying experience and contribute to customer satisfaction (CSI).

Product & Market Knowledge

Stay updated on vehicle models, specifications, features, pricing, and promotional offers.

Understand competitor models and market trends to effectively position dealership offerings.

Reporting & Administrative Tasks

Maintain accurate records of leads, test drives, sales pipeline, and closing ratios.

Provide daily/weekly sales reports to the Sales Manager.

Required Skills & Qualifications

Proven experience in automobile sales or related retail sales roles.

Strong interpersonal, communication, and negotiation skills.

Ability to understand customer needs and provide tailored solutions.

Basic understanding of automotive technology and financing options.

Proficiency in CRM tools and basic office software.

Valid driver’s license.

Preferred Qualifications

Experience with premium/luxury automotive brands (optional based on dealership).

Track record of meeting and exceeding sales targets.

Certification in automotive sales or customer service is a plus.

KPIs (Key Performance Indicators)

Monthly vehicle sales and revenue

Conversion rate from lead to sale

Accessories/add-on sales

Customer satisfaction index (CSI)

Follow-up and retention metrics

Test drive-to-sale ratio