Sales Executive

Key Responsibilities

1. Lead Generation & Prospecting

Identify and engage potential clients (B2C or B2B: gyms, wellness centres, corporates, etc.) through digital channels, events, partnerships, and referral programmes.

Leverage social media, fitness communities, and CRM tools to build a healthy pipeline.

2. Customer Discovery & Engagement

Understand prospects’ fitness goals, preferences, and challenges through consultative conversations.

Deliver tailored product/service recommendations (e.g., memberships, training programmes, fitness equipment, and corporate wellness packages).

3. Sales Demonstrations & Presentations

Conduct virtual or in-person demos, club tours, or product walk-throughs highlighting benefits and USPs.

Use storytelling and real success cases to connect emotionally with customers.

4. Deal Closure & Negotiation

Manage end-to-end sales cycles from pricing discussion to contract finalisation.

Ensure win-win deals that maximise client satisfaction and business value.

5. Relationship Management

Build long-term relationships with individual clients and B2B partners.

Upsell/cross-sell new services such as personal training, recovery products, or nutrition plans.

6. Pipeline & CRM Management

Use CRM tools (e.g., HubSpot, Salesforce, Mindbody) to log interactions, manage leads, and monitor KPIs.

Optimise the sales funnel by identifying and addressing drop-off points.

7. Market & Competitor Insights

Stay updated on fitness trends (e.g., wearable tech, hybrid fitness, wellness bundles).

Monitor competitors and adjust outreach tactics accordingly.

8. Performance Reporting & Feedback

Share weekly/monthly reports on sales performance, lead quality, and conversion rates.

Collaborate with marketing and product teams to refine messaging and offers.

Required Skills & Attributes

Fitness Industry Passion: Deep interest in health, wellness, or fitness trends.

Excellent Communication: Clear, energetic, and persuasive verbal and written skills.

Customer-Centric Approach: Ability to build trust, listen actively, and offer meaningful solutions.

Sales Expertise: Proven track record in closing deals and achieving sales targets.

Tech Savvy: Comfortable using CRM tools, social media, and sales automation platforms.

Analytical Mindset: Capable of interpreting customer data and market insights to inform strategy.

Self-Motivation: Driven, proactive, and adaptable in a fast-evolving fitness market.

Preferred Experience

1–3 years in fitness, wellness, health-tech, or subscription-based sales roles

Familiarity with fitness SaaS platforms, studio/gym membership sales, or B2B wellness solutions