Sales & Marketing Executive

Role Objective

To increase the store's monthly revenue by growing the loyal customer base, building partnerships with local healthcare providers, and managing digital outreach to compete with large e-pharmacy chains.

Key Responsibilities

1. Hyper-Local Marketing & Community Outreach (Mandatory)

• Doctor Detailing: Visit nearby clinics, keep in touch with the doctors and who prescribes medicines.
• Apartment Tie-ups: Organize monthly health camps (BP/Sugar check-ups) in local gated communities and RWA blocks.
• B2B Partnerships: Partner with local gyms, yoga studios, and other diagnostic labs for cross-promotional offers.

2. Digital & WhatsApp Management (Preferred not Mandatory)

• WhatsApp Business: Manage the store’s WhatsApp account—taking orders, sending refill reminders for chronic patients, and broadcasting weekly wellness tips.
• Google Business Profile: Maintain the store’s online presence by requesting 5-star reviews from happy customers and updating store photos/hours.
• Local SEO: Work on the SEO for local searches/similar experience

3. Sales & Store Management

• Margin Optimization: Drive sales of high-margin products (Nutraceuticals, Dermaceuticals, and Ayurvedic supplements).
• Inventory Feedback: Work with the pharmacist to ensure high-demand medicines (especially those prescribed by nearby doctors) are never out of stock.
• Staff Training: Train counter staff on basic upselling techniques (e.g., suggesting a thermometer with fever meds) and customer service excellence.

4. Home Delivery Operations (Mandatory)

• Efficiency: Oversee the delivery person/process to ensure "Under 60 Minutes" delivery for local residents to beat e-pharmacy lead times.
• Feedback Loop: Follow up with first-time customers via a quick text to ensure satisfaction.

Required Experience & Qualifications

• Experience: 2–5 years in Pharma Sales, Retail Marketing, or as a Medical Representative (MR) in Bangalore.
• Language Skills: Proficiency in Kannada and English is mandatory for dealing with local residents and doctors. Knowledge of Hindi/Tamil is a plus.
• Tech Savvy: Comfortable using WhatsApp Business, Google Maps, and basic Excel for sales tracking.
• Personality: High energy, persuasive, and empathetic towards patient needs.