Sales & Marketing Manager

Job SummaryThe Marketing & Sales Manager will be responsible for developing and executing marketing strategies to increase patient footfall, brand awareness, and revenue growth for Dr Heal Pain Cure Hospital. The role includes both digital marketing and field marketing activities, building referral networks, and promoting hospital services such as pain management, physiotherapy, orthopaedics, and Ayurveda treatments.

Key Responsibilities1. Marketing Strategy & Planning

• Develop and implement marketing strategies to promote hospital services.
• Plan campaigns for pain management, orthopaedic, physiotherapy, and wellness treatments.
• Identify new patient acquisition channels.

2. Digital Marketing

• Manage online marketing campaigns including Google Ads, Meta Ads, and SEO.
• Monitor website performance, lead generation, and online reputation.
• Coordinate social media promotions and digital content marketing.

3. Sales & Business Development

• Generate patient leads and convert them into consultations.
• Build referral relationships with clinics, corporates, gyms, and wellness centers.
• Develop partnerships with insurance providers and corporate organizations.

4. Brand Promotion

• Plan health camps, awareness programs, and promotional events.
• Coordinate hospital branding activities in the local area.
• Improve hospital visibility through offline promotions.

5. Team Coordination

• Work closely with doctors, reception, and digital marketing team.
• Train front office staff on lead handling and patient conversion.

6. Performance Monitoring

• Track marketing ROI, patient acquisition cost, and conversion rates.
• Prepare weekly and monthly marketing reports for management.
• Required QualificationsBachelor’s or Master’s degree in Marketing, Business Administration, or Healthcare Management.
• Minimum 3–5 years of experience in hospital or healthcare marketing preferred.
• Key SkillsHospital Marketing & Patient Acquisition
• Digital Marketing & Lead Generation
• Sales Strategy & Conversion Management
• Corporate Tie-ups & Referral Marketing
• Communication & Negotiation Skills
• SalaryAs per industry standards + performance incentives.
• Additional ExpectationsAbility to achieve monthly patient acquisition targets.
• Willingness to conduct field visits for marketing activities.
• Strong networking skills within the healthcare ecosystem.