Sales Officer

About Johars Group: 

Johars Group is a diversified FMCG organization with a strong presence across food and beverage categories in India. The group manages and builds multiple consumer brands through robust distribution, trade marketing, and channel partnerships. With a focus on quality, scale, and innovation, Johars Group continues to expand its footprint across General Trade, Modern Trade, and emerging channels.

Role Overview: 

The Sales Officer will be responsible for driving sales growth and

market execution across the assigned territory by managing distributors and

retail outlets. The role focuses on achieving sales targets, executing trade

initiatives, and strengthening distributor and retailer relationships across

General Trade (GT) and Semi-Modern Trade (SMT).

Key Responsibilities:

·      Manage distributors and retail outlets in the assigned territory (GT & SMT).

·      Achieve primary and secondary sales targets for assigned brands.

·      Execute trade schemes, promotions, visibility, and merchandising plans effectively.

·      Develop and maintain strong relationships with distributors and key retailers.

·      Monitor market execution, availability, and competitor activity.

·      Track sales performance and submit regular sales reports and market feedback.

 Requirements:

·      2–5 years of experience in FMCG sales (GT/SMT); Beverages / FMCG

Foods experience preferred.

·      Strong negotiation, relationship management, and communication skills.

·      Proficiency in basic reporting and sales tracking.

· Target-driven, self-motivated, and comfortable with field-based roles.