SEO Content Writer

About Apna (https://linktr.ee/apnahq)

Founded in 2019, Apna is India’s largest professional networking platform dedicated to helping India’s burgeoning working class to unlock unique professional networking, and skilling opportunities. We’re one of the fastest growing unicorns currently live in 70+ cities of 20+ states.

Backed by marquee investors like Tiger Global, Lightspeed, Sequoia, Owl Ventures, Greenoaks Capital & few more with solid $190+ funding. Apna is on a mission to enable livelihoods for billions in India. With over 22 million users from 70+ cities and 200,000+ employers that trust the platform - India has a new destination to discover relevant opportunities.

Experience - 1-3 years

Location - Bangalore (Work from office)

Responsibilities:

• Research and identify high-impact keywords and content opportunities
• Plan, write, and optimize SEO-focused content (blogs, guides, landing pages) aligned with Apna Advantage’s goals
• Track, analyze, and report on organic traffic and keyword performance
• Collaborate with design, product, and marketing teams to ensure content aligns with business objectives
• Refresh and optimize existing content to improve rankings and conversions
• Assist in building scalable, programmatic SEO pages for long-term traffic growth

What we're looking for:

• 1-3 years of experience in SEO content writing or content marketing
• Strong understanding of SEO best practices, keyword research, and on-page optimization
• Excellent writing and editing skills with a student-first mindset
• Comfortable working with SEO tools (Google Search Console, Ahrefs, SEMrush)
• Organized, proactive, and data-driven

Requirement:

• Researching and understanding the target audience to create relevant and appealing content.
• Collaborating with content creators & editors to develop video concepts and ideas.
• Writing clear and concise scripts that align with the channel's theme and goals.
• Incorporating humor, storytelling, or educational elements to engage viewers.
• Ensuring that scripts have a logical flow and maintain the desired tone.
• Adapting scripts based on feedback from the content creator and team members.
• Staying up-to-date with trends and changes in YouTube content to keep the scripts fresh and relevant.