SEO Cum Ads Campaign Specialist

ob Title: SEO cum Ads Campaign Specialist

Company: Web Digital Mantra Pvt. Ltd.

Location: Kumaraswamy Layout, Bengaluru

Work Mode: Work From Office

Working Days: 10:00 AM to 7:00 PM

Timings: Monday to Saturday

Experience Required: 3 to 4 Years

Salary Range: ₹3,00,000 – ₹4,00,000 LPA

About the Company

Web Digital Mantra Pvt. Ltd. is a growing digital marketing and web solutions company based in Kumaraswamy Layout, Bengaluru. We specialize in crafting impactful digital strategies, building strong online presence for brands, and delivering measurable business results. Our services include website development, SEO, social media marketing, performance marketing and end-to-end digital branding. We focus on innovation, transparency, and client satisfaction while providing a collaborative and growth-oriented work environment for our team.

Job Description

We are seeking an experienced SEO cum Ads Campaign Specialist who can plan, execute, and optimize both organic and paid digital marketing strategies. The ideal candidate should have hands-on expertise in SEO, Google Ads, Facebook/Instagram Ads, keyword research, analytics tracking, and performance reporting.

Key Responsibilities

SEO Responsibilities:

Develop and implement effective SEO strategies to improve organic search ranking and website visibility.

Perform detailed keyword research, competitor analysis, and site audits.

Optimize on-page elements including metadata, headings, URLs, internal linking, and content structure.

Manage off-page activities such as link building, guest posting, and outreach.

Monitor site performance using tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.

Collaborate with the content team to ensure SEO-friendly content creation.

Ads Campaign Responsibilities:

Plan, manage, and optimize paid ad campaigns across Google Ads, Facebook Ads, and Instagram Ads.

Create ad groups, targeting, budgets, keyword lists, and audience segments.

Track conversion rates, analyze ROI, and improve campaign performance.

Prepare performance reports and provide insights for continuous improvement.

Conduct A/B testing for creatives, landing pages, and ad copies.

Manage remarketing campaigns and audience funnels.

Required Skills & Qualifications

3–4 years of proven experience in SEO and paid ads management.

Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.

Solid understanding of search engine algorithms and digital marketing trends.

Ability to analyze data and present clear action-based insights.

Strong communication, strategizing, and execution skills.

Experience working on multiple client projects is a plus.

Benefits

Competitive salary package (₹3–4 LPA).

Supportive and growth-oriented work culture.

Paid sick Leave and company benefits.

Opportunity to work across diverse industries and campaigns.