As an SEO specialist, you'll optimise a website to increase traffic and engagement. After an initial assessment of current SEO performance, you'll create a content strategy, with the aim of providing a positive user experience and appropriate content, to satisfy user queries. The overall purpose being to generate more leads, gain clients and achieve more profit growth for your client or employer.

Adhering to best practices and working to search engines' evolving algorithms, you'll use a variety of SEO tools and techniques, such as in-depth keyword research and analysis, to improve search engine rankings and drive visitors to clients' websites.

Through regular monitoring and review of website performance, you'll determine which SEO activities are working most effectively. You may report this to your client and will use it to tailor marketing practices and inform future strategies.

You could also be known as an SEO analyst, digital marketer, digital marketing executive, content specialist, social media manager, digital marketing specialist, digital marketing manager.