SEO Specialist

Bhash Software Labs

Experience: 2–3 Years

Role Type: Individual Contributor | Growth & Demand Focus 

Key Responsibilities

• Own end-to-end SEO strategy (technical, on-page, off-page) for B2B SaaS lead generation

• Perform keyword research focused on high-intent CPaaS keywords

• Optimize landing pages for traffic to lead conversion (CRO)

• Improve rankings for solution, industry, and competitor keywords

• Drive organic pipeline growth with content and paid teams

• Monitor SEO health, site performance, and algorithm updates

• Audit competitors for content and backlink gaps

Required Skills

• Strong understanding of B2B SEO and SaaS funnels

• Technical SEO: site architecture, Core Web Vitals, schema, indexing

• On-page optimization and internal linking

• Link-building and digital PR fundamentals

• Analytical, business-impact driven mindset

Tools & Technologies

• Google Search Console, GA4

• Ahrefs / SEMrush / Screaming Frog

• PageSpeed Insights, GTM

• CMS: WordPress or similar

Performance Expectations (KPIs)

• Organic traffic growth (MoM)

• Keyword rankings (Top 3 / Top 10)

• SEO-driven leads and CPL

• Landing page CVR improvements

About Bhashsms - Bhashsms is building India’s first SME Engagement OS — powering WhatsApp API, SMS, RCS, and automated customer communication for thousands of small and medium businesses. We are scaling fast and are on a mission to reach ₹200 crore/month revenue by 2030. To achieve this, we are building a world-class Retention & Success engine.