Job Title: Social Media Executive

Location: Bangalore (Work from Office)

About Lokal App:

Lokal is a fast-growing hyperlocal platform that provides news, classifieds, and

community-related services to people in regional languages. We are seeking a dynamic Social

Media Executive to join our team and help build our social media presence from the ground up.

Key Responsibilities:

● Develop and implement comprehensive social media strategies to build brand

awareness and engagement across platforms (Facebook, Instagram, Twitter, etc.).

● Manage and grow our social media presence, creating content that resonates with our

target audience.

● Spearhead the 0-1 initiatives for the company's social media channels, building and

scaling our online community from scratch.

● Collaborate with the marketing, product, and content teams to create and promote

campaigns aligned with business goals.

● Monitor trends in social media tools, applications, channels, design, and strategy.

● Engage with the community through comments, messages, and posts to foster a strong

online presence.

● Analyze and report on social media performance, providing insights and

recommendations for improvement.

● Stay updated on industry trends, competitor activities, and innovative practices within the

startup ecosystem.

Requirements:

● Proven experience in social media management and brand marketing.

● Prior experience working with startups, with a demonstrated ability to take social media

efforts from 0 to 1.

● Strong content creation skills, with the ability to craft engaging and platform-specific

content.

● Native Telugu language proficiency (reading, writing, and speaking) is a must.

● Hands-on experience with social media tools (e.g., Hootsuite, Buffer) and analytics

platforms (e.g., Google Analytics, Facebook Insights).

● Ability to work in a fast-paced, collaborative environment and manage multiple projects

simultaneously.

Preferred:

● Experience working in product-based startups.

● Familiarity with digital marketing and influencer collaborations.

● Understanding of hyperlocal platforms and regional audiences.

Why Join Lokal?:

● Be part of an exciting growth story.

● Work in a collaborative and fast-paced startup environment.

● Opportunity to make a real impact by shaping our social media presence from the

ground up.