Social Media Manager

Job Title: Social Media Manager

Job Summary:

We are seeking a dynamic and creative Social Media Manager to oversee our brand’s online presence and digital growth. The candidate will be responsible for content strategy, paid campaigns, affiliate partnerships, influencer collaborations, and community engagement to drive brand awareness, traffic, and revenue.

Key Responsibilities:

Develop and execute comprehensive social media strategies aligned with business objectives

Create engaging content (posts, reels, stories, videos, captions, creatives, etc.)

Manage and grow company profiles across platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter

Plan and manage paid advertising campaigns (Meta Ads, LinkedIn Ads, etc.)

Lead Influencer Marketing initiatives – identify, onboard, negotiate, and manage influencers and content creators

Develop and manage Affiliate Marketing programs to drive sales and performance-based growth

Track influencer and affiliate campaign performance, ROI, and conversions

Build and nurture relationships with influencers, affiliates, and brand partners

Monitor industry trends, competitors, and emerging social media tools

Manage community engagement and respond to comments/messages

Prepare performance reports and analytics dashboards

Requirements:

Bachelor’s degree in Marketing, Communications, or related field

2–4 years of experience in Social Media, Influencer, or Affiliate Marketing

Strong understanding of social media algorithms and performance marketing

Experience in influencer outreach, collaboration management, and campaign tracking

Knowledge of affiliate platforms and tracking tools

Proficiency in social media analytics and reporting

Excellent communication and negotiation skills

Creative thinking with strong attention to detail

Preferred Skills:

Performance marketing knowledge

Video editing and content creation skills

SEO and digital marketing understanding

Experience in handling brand collaborations