Social Media Marketing Specialist

Job Title: Digital Marketing Specialist / Digital Marketing Manager

Experience Required: 3+ Years (Mandatory)

Employment Type: Full-time

Incentives: Performance-Based (Lead & Revenue Driven)

Job Summary

We are looking for an experienced Digital Marketing professional who can drive high-quality leads, improve brand visibility, and deliver measurable business growth. The ideal candidate is data-driven, creative, tool-savvy, and performance-oriented, with hands-on experience managing and optimizing digital campaigns across platforms.

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Key Responsibilities

• Plan, execute, and optimize lead generation campaigns across multiple digital channels

• Drive qualified leads and conversions through paid and organic strategies

• Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid platforms

• Develop and execute SEO, SEM, email marketing, and content marketing strategies

• Create compelling ad copies, creatives, landing pages, and campaign messaging

• Track, analyze, and report campaign performance using analytics tools

• Optimize campaigns for ROI, CPL, CAC, and conversion rates

• Collaborate with sales teams to improve lead quality and conversion ratios

• Stay updated with latest digital marketing trends, tools, and algorithms

• Manage marketing budgets and ensure cost-effective campaigns

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Required Skills & Expertise

• Proven experience in lead generation and performance marketing

• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

• Hands-on experience with SEO tools 

• Proficiency in Google Analytics, GA4, Google Tag Manager

• Strong understanding of funnels, retargeting, A/B testing, and conversion optimization

• Creative mindset with ability to design or guide creatives (Canva, Adobe basics preferred)

• Excellent analytical, problem-solving, and communication skills

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Experience & Qualification

• Minimum 3–5 years of proven experience in digital marketing

• Experience in B2B/B2C lead generation (industry-specific experience is a plus)

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Compensation & Incentives

• Competitive fixed salary

• Attractive performance-based incentives linked to leads, conversions, and revenue

• Growth opportunities based on performance

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Why Join Us?

• Performance-driven culture

• Opportunity to scale campaigns with real business impact

• Freedom to experiment, innovate, and grow

• Rewards based on results, not just effort