Social Media Marketing Specialist

Job TitleSocial Media Marketing Manager / Digital Advertising Specialist

Job OverviewWe are looking for an experienced Social Media Marketing Manager who specializes in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will plan, execute, and optimize paid digital campaigns to drive leads, sales, and brand awareness.

• Key ResponsibilitiesPaid Advertising (Primary Focus)Plan, create, and manage Google Ads (Search, Display, YouTube, Performance Max)
• Create, manage, and optimize Meta Ads (Facebook & Instagram)
• Conduct audience research, targeting, and retargeting
• Optimize campaigns for ROI, CPC, CPA, and conversions
• Perform A/B testing on ad creatives, copies, and landing pages
• Monitor daily ad performance and adjust budgets accordingly
• Social Media ManagementDevelop and execute social media strategies aligned with business goals
• Manage brand presence on Facebook, Instagram, and other platforms
• Collaborate with designers and content creators for ad creatives
• Track engagement, reach, and growth metrics
• Analytics & ReportingAnalyze campaign performance using Google Analytics, Meta Ads Manager, and other tools
• Prepare weekly/monthly performance reports
• Provide insights and recommendations for improvement
• Strategy & OptimizationStay updated with latest digital marketing trends and platform changes
• Implement best practices for scaling successful campaigns
• Work closely with sales and marketing teams to improve funnel performance
• Required Skills & QualificationsProven experience in Google Ads and Meta Ads
• Strong understanding of paid media strategy and performance marketing
• Experience with conversion tracking, pixels, and tags
• Knowledge of Google Analytics, GTM, and reporting dashboards
• Strong analytical and problem-solving skills
• Ability to manage multiple campaigns simultaneously
• Preferred QualificationsCertification in Google Ads / Meta Blueprint
• Experience in lead generation or e-commerce campaigns
• Knowledge of landing page optimization and funnels
• Basic understanding of SEO and email marketing
• Experience2–5 years of experience in digital advertising or social media marketing
• Job TypeFull-time
• SalaryCompetitive, based on experience