Soalr B2B Sales & MarketingReddonatura India Pvt. Ltd. – Manufacturing | Renewable Energy & Waste Management

📍 Location: Avalahalli, Near Cipla, Bengaluru

ob Title: Solar Marketing Specialist

Department: Sales & Marketing

Location: [Insert Location]

Reporting To: Marketing Manager / Head of Sales & Marketing

Job Type: Full-Time

Job Summary:We are looking for a dynamic and results-driven Solar Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that promote our solar energy products and solutions. This role requires a strong understanding of both traditional and digital marketing tools, market trends in the renewable energy sector, and effective communication skills to support sales growth.

• Key Responsibilities:Develop and implement marketing campaigns to promote solar products and services across various channels (online, offline, B2B, B2C).
• Conduct market research to identify potential customers, competitors, and industry trends.
• Generate leads through digital marketing (SEO, SEM, social media, email campaigns, etc.) and offline activities (events, exhibitions, roadshows).
• Collaborate with the sales team to create targeted content, presentations, and promotional material.
• Manage company website, social media handles, and online presence.
• Monitor and analyze campaign performance metrics; provide actionable insights for improvement.
• Coordinate with vendors, advertising agencies, and internal teams for branding, events, and PR initiatives.
• Assist in pricing strategy and customer engagement initiatives.
• Educate clients and the public about solar energy solutions through content marketing and outreach.
• Key Requirements:Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 3–5 years of experience in marketing, preferably in the renewable energy or solar sector.
• Strong knowledge of digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Strong analytical and project management skills.
• Passion for sustainability and renewable energy.