Customer Data Platform Consultant
Adobe Systems India Pvt Ltd
Apply on company website
Customer Data Platform Consultant
Adobe Systems India Pvt Ltd
Bengaluru/Bangalore
Not disclosed
Job Details
Job Description
AAM/CDP Consultant
What you’ll do
- Lead tech & strategy solutions engagements across multi-functional workstreams; data management platform (DMP - AAM) or customer data platform (RT-CDP), offline data onboarding, analytics, and digital media campaigns.
- Gain an in-depth knowledge of client’s advertising platform and architecture needs, online business model, and online marketing strategy
- Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/ or technical requirements
- Work with the internal teams and client stakeholders to develop solutions/use cases to meet client’s unique requirements, which include combinations of data, technology, partners, data integrations and analytics.
- Design customized solutions and technical tag implementation strategies
- Generate customized code and assist with its implementation and deployment
- Support client’s developers and third parties throughout the implementation and integration processes
- Validate and debug implementation and follow through on issues until resolved
- Advice key stakeholders and drive client success based on clients most important business drivers
- Produce reporting and content aligned to client's digital advertising KPI's and facilitate the reporting and analysis activities with client resources
- Interact frequently with clients via phone, email, and/or in-person—including interaction with marketers, analysts, web developers, and C-level executives
- Communicate confidently and pro-actively with customers throughout the project lifecycle
- Manage multiple client engagements simultaneously
- Manage customer expectations appropriately and keep projects on schedule and within scope
- Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
- Work to educate clients on the best practices in relation to their specific industry and key business requirements
- Keep accurate daily records of client billable time
- Some technical writing and PowerPoint presentation creation
- Some manipulation and usage of DSP's information and knowledge of integration points
What you need to succeed
- 5+ years’ experience working in digital advertising technology or media strategy, analytics or digital agency or equivalent years of experience within the digital arm of a consulting.
- Solid understanding of online marketing
- Strong understanding of HTML and web protocols
- Intermediate-to-advanced JavaScript skills, SQL, Database knowledge
- Ability to work with large data files onboarding, use of FTP/S3 clients
- Ability to use debugging tools like Charles, Postman, and similar tools.
- Strong understanding of Tag management tools.
- API knowledge to setup non expiry Query Service Credentials for BI Connections
- Understanding of ADF’s, most used Spark SQL functions like arrays, Date and Struct
- Passion for the internet domain and use of technology to solve business problems
- Solid understanding of general business models, concepts, and strategies
- Solid understanding of data reporting and digital advertising best practices
- Must be self-motivated, responsive, professional, and dedicated to customer success
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Exceptional organizational, presentation, and communication skills – both verbal and written
- Demonstrated ability to learn quickly, be a team player, and manage change effectively
- Extensive knowledge of Microsoft Office
- Bachelor’s degree or equivalent work experience
- Some travel required
- Special consideration given for:
- Experience with advanced capabilities of one or more data management platforms (DMPs); such as Adobe Audience Manager, Oracle/BlueKai, Turn, Salesforce/Krux, etc.
- Experience with advanced capabilities of one or more customer data platforms (CDPs); such as Adobe Experience Platform, Tealium, mParticle, Segment etc.
- Website optimization consulting experience
- Web development experience
- ERP, SaaS, or other software implementation experience
- Deep vertical industry experience (e.g., retail, media, financial services, high tech, etc.)
- Master’s degree in business or other related advanced education
Job role
Work location
Bangalore
Department
Consulting
Role / Category
Marketing Consulting
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 5 years
About company
Name
Adobe Systems India Pvt Ltd
Job posted by Adobe Systems India Pvt Ltd
Apply on company website