Business Sales Activation Lead

Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 6 years of experience in business development, demand generation, marketing or project management in a Cloud or Software as a Service (SaaS) environment.
• Experience with Customer Relationship Management (CRM) (e.g., Salesforce), campaign tools (e.g., Salesloft, Outreach, Gong), and Investigative tools (e.g., Looker, Tableau).

Preferred qualifications:

• 5 years of experience in project management of multiple projects.
• Experience in working with business and cross-functional teams, collaborating with executive stakeholders internally and externally across all levels.
• Experience in working with teams, with the knowledge of Asia Pacific (APAC) markets.
• Knowledge of Business Development Representative (BDR) motions, campaign execution, and pipeline generation strategies.

Responsibilities

• Develop and execute Business Development Representative (BDR) led outbound campaign strategies, ensuring alignment with business priorities and regional Go-to-Market (GTM) motions.
• Partner with Marketing, MALs, and BDMs to activate campaigns, ensuring BDRs are equipped with the right messaging, assets, and enablement.
• Establish Key Performance Indicators (KPIs), reporting frameworks, and feedback loops to track and enhance campaign effectiveness.
• Drive training, playbooks, and messaging frameworks to maximize execution and conversion rates.
• Provide campaign performance insights to optimize outreach, improve engagement, and increase pipeline impact.

About the job

The Google Cloud Platform team helps customers transform and build what's next for their business — all with technology built in the cloud. Our products are developed for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. Our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.

In this role, you will be responsible for developing and executing the campaigns and solution play strategy across multiple sub-regions, ensuring alignment with market priorities and business objectives. You will work cross-functionally with Market Accelerator Leads (MALs), Marketing, Business Development Manager (BDMs), and field business teams to activate, optimize, and measure the impact of campaigns.Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.